Rapper/producer Swizz Beatz has been tapped by
Hennessy V.S. to help launch a new, limited line of cognac, called
Hennessy Black.



The rapper will perform an original song, "When I
Step Into the Club," alongside the JabbaWockeez of "America's Best
Dance Crew" during a launch event in New York on May 5. An accompanying
video by director Hype Williams will be revealed as well.



"Beatz is a long-time fan of the brand and approached
us looking for ways we could work together. Since this product is all
about having fun in the club, he suggested collaborating on a track
that would be a hot dance song in the clubs," Andy Glaser, senior VP of
Hennessy Business, tells Billboard.biz.



Hennessy will launch a dance contest titled "Up/Down"
on their YouYube channel, where consumers will be able to create and
post their own "Up/Down" dance for a chance to be flown to LA, where
Williams will film and cut them into a new version of the video to
"When I Step In the Club.

 

LINK (via Billboard)