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Only one percent of cellphone users have an iPhone, and while it may
seem like most iPhone owners are just dropping disposable income on the
latest tech gadget (present company excluded, of course), that is changing rapidly. The fastest growing group of iPhone owners is lower income people, according to ComScore.

43 percent of iPhone owners may earn in excess of $100,000 annually, but lower income people are increasingly viewing the iPhone as a one-stop alternative to buying multiple products that surf the web, play music and send email, says the study.

“A $200 device plus at least $70 per month for phone service seems a
bit extravagant for those with lower disposable income,” said ComScore
Senior Analyst Jen Wu. “However, one actually realizes cost savings
when the device is used in lieu of multiple digital devices and
services, transforming the iPhone from a luxury item to a practical
communication and entertainment tool."

LINK (via Epicenter)

 

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