A new study from Heartbeats International suggests that while almost
all respondents agree that music can strengthen a brand, a lack of
resources that companies devote to music remains a major problem.



In the 31-page report, titled "Sounds Like Branding,"
the Stockholm-based brand communication agency asked brand directors or
managers from 70 majors brands for their input. The report begins by
examining the role music plays in the branding strategies of various
corporations. For example, 68% of companies say music is an important
tool in building a brand and 96% of respondents claimed music can
strengthen their brand. Here's a VIDEO LINK to a talk at "Sounds Like Branding"

LINK (via Billboard.biz)