There were many marketing lessons that any business could learn from Obama's
campaign, but perhaps the strongest is the power of having a strong AND
shareable brand. Obama's logo and brand identity were consistently used
across all his communications, but also treated with a flexibility that
would drive many holders of a brand identity completely mad. Instead of
taking a closed approach to his brand identity, the Obama campaign let
people remix the brand for their own uses.

To take an inside look at the power of this brand, I created two
visuals that I believe pretty much tell the story of the power of Brand
Obama and how it was used to help him win the US Presidency in a way
that is much more powerful than I could ever describe.

LINK (via DigitalMediaWire)